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MEGATIDAL

AW24/25

Campaign

This collection is inspired by the Breton river estuaries, at low tide. The landscape is made up of stretches of wet sand and sedimentation due to erosion. Opaque water inlets meander between silt surfaces, under a hazy sky. The set is composed of a bronze glow and variations of dirty gray up to carbon granite. A deep green emerges from micro-algae living through photosynthesis. Touches of rust caused by oxidation drip onto shifting ground. An immense mudflat evoking the Bay of Mont Saint Michel at low tide, the most impressive of its kind with the biggest tidal range. This phenomenon is called Megatidal.

Creative Director : Basile Dadaux / Creative Consultant : Fanny Joly / Photographer : Fabia Samuel / Model : Darina Su, Leonel Bardot