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L’ÉVEILLÉE
SS26
CAMPAIGN

This SS26 collection is inspired by the delicate transition from spring to summer in the rural landscapes of Jura. Here, nature adorns itself with lush, overflowing greenery. The worn farms and barns of my childhood blend with the industrial lines of peri-urban areas, creating a harmonious tableau that encapsulates the ambivalence of the Jura countryside.
As the sun grows stronger, the landscape blossoms into a vegetal fairy tale with flourishing fields. The season’s tones oscillate between dark woodland hues and light, pastoral shades.
This collection captures the spirit of Jura in a suspended world where the rustic beauty of the countryside meets contemporary elegance.
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Creative Director : Basile Dadaux / Creative Consultant : Fanny Joly / Photographer : Renata Kats / Models : Alexandre Min & Eric Tang